Lisa Taylor Blog Posts for the ‘Work’ Category

Say what you will about the 12-million media buy. Or about Eminem being a sell out or not. Or can Chrysler really “own” Detroit? I don’t care. I love the writing in the Super Bowl Chrysler 200 commercial. It was poetry. I first watched it on my tiny black and white (yes, black and white)…Read the Rest…

….. Every year at around the same time I start thinking about creating a holiday card, I realize I should have started the process the week before. And bought stamps. Sure, I could use one of those websites that let you slap a picture into a boilerplate template with generic copy. But that would be…Read the Rest…

At the last agency I worked at full-time, Talbots was a client I worked on. The town where they were founded (and their headquarters is still located) is my hometown. If that’s not enough, one of my grandparents was a Talbot. Although Talbots and I share some serious history, I must confess: I don’t wear…Read the Rest…

A great headline can pull a person in to learn about a product. A great tagline? They’re not only memorable, but also can creep into everyday vernacular (How many times have you seen Got milk? turned into Got [insert product here]?) But there are a lot of other places a company can follow through on…Read the Rest…

My Big Top Cupcake is not a cupcake. According to the box, it’s “Silicone Bakeware” that creates a large cake in the shape of its daintier cousin. While watching the commercial for the umpteenth time the other day, it dawned on me why I bought one. I’m fascinated by it. In Sally Hogsheads’ book, Fascinate,…Read the Rest…