Hello. I'm Lisa Taylor, an integrated copywriter of all sorts of stuff. Except vanity license plates. I just don't get the appeal.


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Lisa Taylor Blog Posts for the ‘Work’ Category

Spring is coming! Spring is coming!

Here’s a peek at the Keds x Taylor Swift spring campaign I worked on with the awesome folks at Toth. It’s part of an effort that celebrates the many ways bravery can take form. According to the Tumblr post I swiped it from, this one is in the March issue of Seventeen. It’s only part of…Read the Rest…

I’m on Entertainment Tonight! Well, sort of.

Recently Taylor Swift was interviewed by some fashion and entertainment news anchors at Keds’ NYC showroom. The backdrop? Plenty of shoes (of course) and the print campaign I wrote in collaboration with the Toth+Co team that was shot by Dewey Nicks. Seeing the work featured so prominently on a television show definitely made me smile. Plus, I…Read the Rest…

Share fearlessly.

Recently I’ve had the pleasure of working with Toth+Co on the Keds Bravehearts campaign. Here’s to the brave girls. The ones who fell in love with the original Keds® Champion sneaker in 1916. Girls who say “yes” and ignite style revolutions then and now. The fashion icons and girls next door. The girls fueled by…Read the Rest…

Joy doesn’t need 20-60% off.

As of today, Cyber Monday, Able Made’s website is live. And the website is not offering a one-day sale, giveaway, or special “insider” deals. Instead, it’s retailing products that give empowerment to others — in other words, they’re gifts with the power to spread joy far and wide (without a promotion code in sight). So…Read the Rest…

Bravery has many faces.

Check out the Able Made Hearts + Minds Series Episode 2: Emblem for Empowerment. It features Able Made partner Jessica Hendricks, founder of The Brave Collection. She gives you an inside glimpse at her creative process and the brave women who inspire it. AbleMadeSeriesEp2Brave from Able Made on Vimeo.