Photography by Jonathan Beller.
This was once a spec idea in my book that I showed all over town to many people, including Alec Beckett of nail. Years later (yes, I said years), he asked if nail could pitch it to RISE, a client of theirs that provides scholarships and mentoring to children of currently and formerly incarcerated parents. The result is this poster campaign and a set of PSAs the photographer/director took the initiative to create. They used real kids from the program and did a beautiful job. I look up to them all.