I'm Lisa Taylor, an integrated copywriter of all sorts of stuff. Except vanity license plates. I just don't get the appeal.

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Our Generation

Naming and Packaging Copy

Led by Amy Flanagan and Andrea Gavin, I named dozens and dozens of products and wrote copy on 100+ packages (I honestly lost count).

Made You Look, Plaid to Meet You and On a Bowl

The Our Generation line is created by Battat Toys and available exclusively at Target. Which just so happens to be where I took the packaging pictures.
How fun is it to write copy for a box that looks like stable? Very.
Website | OGdolls.com