Keds 2014 Spring

  • “There are a million ways to be brave”

    Not many people get to write something for Taylor Swift. Usually it’s the other way around.

    And whether you call this line a creative platform or a rally cry (or both), its sentiment connects spring 2014′s presence across channels – encouraging creative self expression and countless brave acts along the way.

  • Campaign videos

    Filmed and edited by Piggyback Films. This season I had the pleasure of interviewing Taylor, Alexandria, Anna, Brandi, Jonna and Sofia. I also got a chance to direct some of the girls as they shared the many different ways they are brave.

     

  • Keds Presents: Hidden Talent Series

    Filmed and edited by Piggyback Films. A #howto web series on bravehearts.com designed to highlight a brave act and inspire other girls to share their own.

  • Print

    Photography by Dewey Nicks.

  • Out of Home

  • Taylor’s favorite shoe

    I got the chance to ask Taylor Swift about her favorite shoe from the Spring 2014 shoot. It’s a pretty little oxford that just happened to be called, well, you’ll see.

     

  • Keds.com

    Seasonal brand, promo, lookbook and product copy for the redesign of keds.com as they moved to the tumblr platform.

    Promo and product copy for the launch of Ked’s spring 2014 clothing line.

  • Just for fun

    #tbt last summer. I ♥️elephant topiaries. @taylorswift photo: @deweynicks. @taylorwriting photos: @sarahhmoss

    A photo posted by Lisa Taylor (@taylorwriting) on