Keds 2013 Spring

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  • Bravehearts.com

    A site where brave girls can come together, inspire each other, and share fearlessly. My role included everything from its naming and content strategy to copy development. Bravehearts goes through frequent updates, but you can visit the site to see its current form.

    Bravehearts Words to Love GIFs: individual and sharable bits of inspiration.

  • Totes

    Campaign support used for giveaways.

  • Online Videos

    Filmed and edited by Piggyback Films.

     

     

     

    For the bravehearts.com launch, we asked Taylor a number of questions about bravery and also invited girls to tweet their answers with the hashtag #bravemoment for a chance to win shoes and concert tickets. Here’s my favorite of Taylor’s answers.