Keds 2013 Fall

  • Print

    The fall 2013 campaign encouraged girls to share fearlessly and positively. Each “words to love” headline was pulled from and credited to a real fan’s tweet. Recognize the twitter handle on “Find the Sunshine”? You should follow her. She likes it when people follow her.

    Photography by Dewey Nicks.

    Copy and visual assets were turned into colorful POP messaging for Keds’ first brick and mortar store:

  • Online Videos

    Filmed and edited by Piggyback Films. For this effort, I had the pleasure of interviewing Taylor, Dana, Claire, Sarah, Alyla, Llysa, and Mariah. They’re all amazing brave girls.

     

     

  • The Keds PicStyler

    A bravehearts.com platform for creating a #bravestatement using user uploaded images and words. My role included everything from tool naming and content strategy to copy execution. Visit site.

     

    PicStyler promo video. Filmed and edited by Piggyback Films.

     

    Winning submission for the #bravestatement contest coinciding with the PicStyler launch. Its winner was sent on a trip to Nashville to see Taylor in concert at final stop on her RED Tour.

    One of my #bravestatements. The one above is way cooler.