Able Made

  • Brand Identity (and Then Some)

    Able Made fuels hope and opportunity by creating exclusive designer products that give back. With every purchase, you make an impact.

    MY ROLE: Able Made is he brainchild of Suzanne McKenzie. I act as a co-creative director consultant on the brand and have been responsible for everything from its name and tagline to product listings and more. If there are words on it, chances are good that I had a hand in writing it.

  • Product Development: Naming and Packaging

    ABLE MADE x THREADLESS It Grows On Trees Tee

    ABLE MADE FOR THE HIGH LINE SOCKS

    ABLE MADE x PUBLIC SCHOOL Lobo Tote

    ABLE MADE x THE BRAVE COLLECTION Kiri Klahan Bracelet

    ABLE MADE SELECT

    ABLE MADE x SHASHI Natasha CFDA Collection

    ABLE MADE For the Love of Music Poster

  • Pop-Up Store and Events

    POP-UP NYC STORE

    AMP IT UP! EVENT SERIES
    A recurring event featuring a panel of creative innovators (such as Marcus Samuelsson, Melissa Joy Manning, Don MacKinnon, Scott MacKinley-Hahn and more) that’s designed to turn up the volume on causes close to our hearts.

    TRUNK SHOWS

  • Website – ecommerce

    Visit ablemadeshop.com for the full experience.

  • Behind the Scenes Series

    An online video series. Each episode tells the story behind an Able Made piece while giving a voice to the cause it supports.

    Episode 1: The Warrior

    AbleMadeSeriesEp1Anya from Able Made on Vimeo.

     

    Episode 2: An Empowering Turn

    Able Made Series (Episode 2): Able Made x The Brave Collection from Able Made on Vimeo.

     

    Episode 3: Play On

    Able Made Series (Episode 3) with Threadless and VH1 Save The Music Foundation from Able Made on Vimeo.

     

    Episode 4: State of Mind

    Able Made Series (Episode 4): Able Made x Public School from Able Made on Vimeo.

  • Engagement Initiatives

    Tactics designed to organically increase awareness of Able Made products and the causes they support.

    ABLE MADE x THREADLESS Amp It Up Design Challenge
    Foundation Partner: The VH1 Save the Music Foundation

    ABLE MADE x SWELL Bottle Design Facebook Vote
    Foundation Partner: WaterAid

    ABLE MADE Giveaways

  • Emails

    I know. I know. They’re small. But that means there’s less scrolling. And you can click on an image if you would like to read it.