Hello. I'm Lisa Taylor, an integrated copywriter of all sorts of stuff. Except vanity license plates. I just don't get the appeal.


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Cover letters, nails, and my rejection letter from the office of Edward Boches.

The Cover Letter Customizer, a self-promotion website I created with some awesome friends was nominated for a Webby. I’ve been reaching out to everyone I know (as well as those I don’t) in order to gain some votes for the People’s Voice portion of the Awards. I’ve had some success, but not enough. As of this posting, I’m in last place.

I prefer to think I’m still getting votes. It’s just that the other sites are getting more. And it’s been a fun ride, having people comment about the site and share it. Honestly, its intent was never to get the most shares. It was always meant to be a lead generation tool. If additional people liked it enough to share, bonus!

Anyway, being in last place happens to us all. Everyone gets rejected at some point. In Stephen King’s book, On Writing, he had a special place for his numerous rejection letters. A nail on his wall:

As for me, thirteen years ago I interviewed to be Edward Boches’s assistant at Mullen. At the time, I wanted to be a copywriter, but didn’t think ad school was a fit for many reasons. Being a creative assistant at a national “hot shop” that happened to be local seemed more appropriate. Plus, it wouldn’t require another student loan. However, it wasn’t meant to be.

Below is the polite rejection letter I received from the recently-promoted assistant, Janet Mansfield. I smudged out the address out of courtesy to my parents. Yes, that’s right. I was a college graduate who lived at home. Awesome.

Despite the indignity, I saved the letter. I knew I wasn’t going to give up and that one day it would be funny. You know what? It is. And not just because of the amusingly old-school logo.

While that assistant position wasn’t for me, another one eventually was. I pulled together a sad excuse for a book and eventually became a copywriter. Years later I freelanced at Mullen and I can say from experience that the Wenham cafeteria was awesome, particularly the scones. They made killer scones.

The Webby voting ends in two days on April 26th. I’m still going to fight my way out of last place. (Vote here, people!) If I happen to end up there, I’m just going to nail the rejection to my wall. A metaphorical wall, though. My computer is too expensive.

 

 


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