Hello. I'm Lisa Taylor, an integrated copywriter of all sorts of stuff. Except vanity license plates. I just don't get the appeal.


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I’m with She.

Introducing Ideasicle: She, a new division of Ideasicle that promotes diverse thinking while harnessing the power of the female perspective.

Along with a host of female (and male!) heavy hitters, some of whom have chosen to work anonymously for professional reasons, the team includes Katherine “3% Trailblazer” Gordon, Liz “Coolest Mom Ever” Gumbinner, and Alexandra “Awesome Namer” Watkins. (Those nicknames are mine, not theirs.)

Anyway, I can’t wait for the first project to kick off. I’m proud to be collaborating with such amazing creatives, the majority of whom just happen to be women. They all have talent as vast as their Google hits. And I’m equally excited to be able to write the words “the majority” when referring to women. That may be a first in my creative career. Hopefully, not the last.

Read more about the launch here.

All the cool girl copywriters wear cork footwear

A photo posted by Lisa Taylor (@taylorwriting) on


Taylor Writing’s 7 Freelancing Tenets

2016 marks the start of my seventh year as a micropreneur/copypreneur/preneur of preneurs, so I’m marking the occasion by sharing my 7 freelancing tenets:

1. Choose to freelance. The second you let it choose you, fate usurps you as boss. Fate is fickle and terrible at providing dental coverage.

2. Be a creative problem solver at the core. As a copywriter, I solve problems most of the time (but not always) with words.

3. Keep your head in the game, but your butt not always in a seat. Desks and conference rooms are where coffee flows and inspiration too often goes to die.

4. Use the term “collaboration” vs. “gig.” Musicians have gigs. Freelancers are humans working together with other humans.

5. Protect client budgets and schedules like they are your own. Because when you join a team, even temporarily, they are.

6. Make it part of your job to make clients’ jobs easier. Period.

7. Broadcast the brand of you. An online portfolio is just a start. Post relevant stuff along with your opinion about it. Do a mailing or personalized emailing. Go on and give your business a name. Yes, “Taylor Writing” includes an intentional word play and makes some people think my first name is Taylor. But people remember it for the right reasons and a quick search puts me above Taylor Swift – two wins in my book.

Fellow freelancers, I hope you have an amazing year ahead. Potential clients, click here if you’d like to connect about a collaboration. Or type “taylor writing” into Google. You’ll find me.


How to create lunches worthy of Real Simple!

DIRECTIONS:
Make a grilled cheese for your child
Let him eat the middle
You eat the crusts


What to Expect. In Laundry.

Congratulations on your pregnancy! You’re about to enter a world with more love than you’ve ever known. And more laundry than you know what to do with.

Here’s what you’re in for:

Pre-Birth
You clean everything with special detergent that smells like pink baby unicorns. Ooh and ah at the teeny tiny socks peeking from neat, color-coordinated piles. Marvel at the fact that all of baby’s clothes fit into just one drawer and baby’s blankets and sheets fit into another.

Week 1 and 2
Two drawers of baby’s dresser become dedicated to the slightly stiff swaddle blankets with hospital stripes that (ahem) somehow managed to get into your bag. That “going home outfit” you debated so much about? Baby will either have thrown up on it or pooped out its side in the gap between tiny leg and diaper. Or both. Yes, you completely under-appreciated the hospital’s laundry service.

Weeks 3 and 4
Baby outgrows all newborn clothing one day between breakfast and lunch. (Not that baby has any sense time.) The majority of outfits you cooed over at the baby shower go into a storage tub. The rest that still fit are either in the dryer or sitting in the basket emanating the smell of curdled milk.

Months 2 and 3
Baby’s epic blowouts involve you cutting off onesies and throwing them in the trash. Pajamas and daytime clothes become interchangeable. You give up on the cloth changing pad cover because you keep forgetting to buy another. Plus, wiping plastic down is easier than decontaminating it one. more. time.

Months 4 to 12
You are in awe of each milestone and the fact that such a small human can generate such enormous piles of dirty clothes. You think your machine could break and suspect it’s eating small socks in protest. You won’t be able to find matching socks if your life depended on it. This is fine. All baby wants to do is chew on them anyway, preferably while wearing them.

Thirteen to 24 Months
These months will all be one big blur involving mashed carrot splotches, yogurt splotches, spaghetti sauce splotches, grass stains, and that-better-be-chocolate splotches.

24 Months to 35 Months
Are you really still counting months? Okay then. Baby’s mobility combined with a new sense of discovery equals a destructive force to reckon with. And those aren’t armholes. They’re holes through the knees of baby’s pants. All of them.

Three Years
Baby is no longer a baby (or a toddler for that matter). You’ve officially got a “big kid”! Big kid has a strong opinion. So when big kid wishes to wear a favorite pair fire truck pajamas to pre-school every single day, you might as well go with it. It’s less laundry.

#grassstains

A photo posted by Lisa Taylor (@taylorwriting) on


This January’s resolution: update my portfolio

Well, I can check that one off my list. And before the month is over to boot! Here’s proof.

However, both “be more active” and “eat less cookies” are still work in progress. Better check back with me on those in February. Or never.