I'm Lisa Taylor, an integrated copywriter of all sorts of stuff. Except vanity license plates. I just don't get the appeal.
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Share fearlessly.
Recently I’ve had the pleasure of working with Toth+Co on the Keds Bravehearts campaign.
Here’s to the brave girls. The ones who fell in love
with the original Keds® Champion sneaker in 1916.
Girls who say “yes” and ignite style revolutions then and now.
The fashion icons and girls next door.
The girls fueled by individuality, optimism, and courage.
Girls having the time of their lives.
I’m really proud to be a part of this initiative that celebrates fun fashion while also empowering girls to feel good about themselves. Because, honestly, being a girl is no picnic. I have two young boys so I may never know how hard it is these days, but it’s clear that the Internet is too often a force of negativity.
Like it or not, girls are Instagramming/Tweeting/Tumblring/GIF-creating their hearts out. This Keds campaign is a reminder that all that sharing can be a force of good. To get style ideas and be creative. To lift you up when you’re feeling down. To inspire others.
It’s no surprise Taylor Swift was chosen to be “Brave Girl No. 1″ in the effort. Yes, she has mass appeal with an awesome “Q score,” according to The New York Times. But she’s also an embodiment of how putting yourself out there and sharing honestly (and fearlessly) can be a positive thing. And positively amazing:
I’ll be posting more of the campaign soon, but in the meantime I encourage you to remind all the brave girls you know to keep their heads high, their hearts open, and to check out bravehearts.com.
It’s a wonderful life. Hold on tight.
I started sending out my holiday card in early December, but now it rings even more true. Hold on tight, everyone. For the holidays and every day.
Warm wishes from my family to yours.
Photo by Elizabeth Horne Photography.
Layout created from a template on minted.
Joy doesn’t need 20-60% off.
As of today, Cyber Monday, Able Made’s website is live. And the website is not offering a one-day sale, giveaway, or special “insider” deals. Instead, it’s retailing products that give empowerment to others — in other words, they’re gifts with the power to spread joy far and wide (without a promotion code in sight).
So shop for your husband, your friends, or for yourself. No matter who you’re buying for, every purchase makes in impact.
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Bravery has many faces.
Check out the Able Made Hearts + Minds Series Episode 2: Emblem for Empowerment. It features Able Made partner Jessica Hendricks, founder of The Brave Collection. She gives you an inside glimpse at her creative process and the brave women who inspire it.
AbleMadeSeriesEp2Brave from Able Made on Vimeo.
Introducing Able Made | The ready to care shopping destination
Through collaborations with established and emerging brands, Able Made offers exclusive, limited-edition products that make others more able. With every purchase, you make an impact.
One of Able Made’s first pieces will be a scarf created by Anya Ayoung Chee, Designer and Season 9 Project Runway Winner. Here is a peek behind the scenes:
AbleMadeSeriesEp1Anya from Able Made on Vimeo.
I’m extremely proud to be a part of a brand following its heart, sharing its passion, and empowering everyone it touches. To learn more visit ablemadeshop.com.
