Hello. I'm Lisa Taylor, an integrated copywriter of all sorts of stuff. Except vanity license plates. I just don't get the appeal.


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Oh no! My child can read.

While I am really proud of my 7-year-old’s reading skills, there are unexpected issues that arise with his literacy.

He has favorite books. He’s writing little paragraphs. (With correct punctuation!) Watching him at bedtime as he reads a story to his little brother? That’s magic. His teachers are amazing and I cannot thank them enough for their hard work. It has really paid off.

However, my use of selective spelling is out the window. “Should the boys have C-O-O-K-I-E-S for D-E-S-S-E-R-T?” I ask my husband at the dinner table.

“Y! E! S!” says my son.

Newspaper and magazine headlines have the potential to start conversations I’m not ready to have yet. And on-demand programming listings are, well, suspect. Particularly the pay-per-view channels. Do Netflix subscribers have the same problem? I have no idea.

I’ve also learned to hide my Christmas and birthday shopping lists. If I put “ice cream” on a grocery list, he knows it’s in the freezer. No surprise there either.

And say you’re in a huge, empty parking lot and realize you’re going the wrong way. Don’t even think about exiting via a DO NOT ENTER unless you want to hear it from the backseat. Same goes for driving one mile above the speed limit if your odometer is visible at a distance.

Also, the humor of this eraser is no longer as funny.

Okay, okay, it’s still pretty funny. But banished to my desk drawer.

It’s a reading minefield out there, people. So be careful. And if you ever text me, please watch your language. My guy will read it aloud to me quicker than Siri — without missing a beat of his Star Wars Angry Birds game. He’s got skills.

 


Spring is coming! Spring is coming!

Here’s a peek at the Keds x Taylor Swift spring campaign I worked on with the awesome folks at Toth. It’s part of an effort that celebrates the many ways bravery can take form. According to the Tumblr post I swiped it from, this one is in the March issue of Seventeen. It’s only part of the ad. If you want to see it all, you’re going to have to pick up an issue.

Looking forward to the seeing the rest of the work come to life! (And to putting away my winter boots.)

Photography: Dewey Nicks


My son found it in a New England blizzard.

Looking forward to Drew Barrymore’s Find It In Everything book. According to Amazon “Barrymore shares the photographs she has taken of heart-shaped objects and patterns she has come across over the past ten years. Some are obvious and others barely discernible. A discarded straw wrapper, a hole in a T-shirt, a scallion in a bowl of miso soup — seemingly everywhere she turns her lens a heart reveals itself.” 

What a beautiful idea.

 


I’d love to have comedian Michael McIntyre’s family over for a BBQ.

But we both know getting out of the house is problematic.

 


I’m on Entertainment Tonight! Well, sort of.

Recently Taylor Swift was interviewed by some fashion and entertainment news anchors at Keds’ NYC showroom.

The backdrop? Plenty of shoes (of course) and the print campaign I wrote in collaboration with the Toth+Co team that was shot by Dewey Nicks. Seeing the work featured so prominently on a television show definitely made me smile.

Plus, I love polka dots. I mean, who doesn’t?